Industrial bakery Mestemacher – pioneer of ecological and social sustainability
Mestemacher supports organic agriculture!
Since 1985, Mestemacher has supported organic agriculture. Mestemacher is actively involved in nature conservation. As the first manufacturer to produce packaged whole-wheat bread through controlled organic cultivation, since 1985, we have been encouraging the survival and business growth of organic farmers. Since our Gütersloh bakery was first produced, we have our own large mill, and each one has developed exquisite flavor varieties for years.
Our organic whole wheat bread is made from whole rye grains. Before baking the bread, the rye grains are freshly ground in our own mill. They are rich in important fibers. In addition to protecting our environment, organic farming does not use any chemical sprays and fertilizers.
Organic agriculture protects our groundwater from excessive nitrate pollution.
Benefits of MESTEMACHER bread varieties:
1. We use freshly grated rye toast.
2. Our whole wheat products always use freshly ground whole rye flour from a local factory.
3. Although traditional flour has lost valuable ingredients, our whole rye flour is still rich in minerals such as potassium, phosphorus and B vitamins.
4. From the baking process to the final product: All our production steps are carried out under one roof.
Lifestyle baking concept
Mestemacher is a bread and bakery product manufacturer that provides prepackaged Vollkornbrot (German black whole wheat bread) and international specialty breads for classic retail grocery trade in Germany and abroad. These products give Mestemacher a place in the entire bread and baked goods market. This series is aimed at potential consumers looking for specialty breads that are different from the traditional pre-packaged bread and baked goods series. Mestemacher has been active in Germany for many years, participating in many social projects that promote gender equality and Scandinavian work-life balance in society. These two aspects of the same coin work together to strengthen Mestemacher's image among relevant customer groups and, more importantly, promote sales and market share growth.
Mestemacher is an industrial baker of whole wheat bread and international specialty bread, whose history began in 1871. Master shoemaker Johann Heinrich Mestemacher established a bakery in Gütersloh for his 20-year-old baker, William. After serving as a baker in town for more than 35 years, Wilhelm Mestemacher founded a bakery specializing in pumpkin pies in 1910. Wilhelm Mestemacher was moved by the good market prospects for range hoods and established his professional bakery. Nickel pumping units were already well-known outside Westphalia in the 19th century and are now considered a delicacy for wealthy urban families. . Wilhelm Mestemacher also hopes to get more customers from the followers of the Lebensreform movement. This movement was founded at the end of the 19th century to criticize the negative impact of industrialization on mankind and encourage a return to the "natural" lifestyle. This includes a whole food diet. In the 1950s and 1960s, the company grew to 120 employees. Professional German whole wheat bread and cooker hoods are sold abroad and in Germany. Since 1985, Mestemacher GmbH has been a member of the Detmers family. The senior management of the whole wheat and international specialty bakery industry bakery is represented by Albert Detmers, author Professor Dr. Ulrike Detmers and Fritz Detmers. Between 1985 and 2016, the group's turnover increased from 3.2 million euros to approximately 151 million euros. Today's successful market profile is the result of focusing on the core competencies clearly defined by experts in whole wheat and coarse grain nickel, which have been nurtured and carefully developed throughout the company's history. The core of current market success is to coordinate product development, company policies and brand information, and communication across all channels other than products. This means that the market profile, product profile, and ethical profile are all closely linked to create the company image and the Mestemacher brand.
The concept was created in early 2000 to modernize the traditional brand image of Mestemacher. The old design of POS displays seems outdated and old-fashioned. In order to give the entire brand a new look, the entire brand image has been renovated. The slightly off-white "Mestemacher" brand has become a young and fresh brand with an international flair-"Mestemacher-Lifestyle Bakery".